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Dreamsign - interior design

Architectural Design

SMILECLOUD_Union Square_Timisoara

Design Intent & Conceptual Approach

Initial ideas that shaped the project:

  1. The challenge was to design an office space with a friendly, welcoming environment, where classic work units alternate with informal relaxation zones.

  2. The space needed to function as a traditional office, but also accommodate meetings, small conferences, and workshops when needed.

  3. Initial constraints and challenges:

  • Untouchable finishes on walls and floors (as the space is located in a historic building)

  • Visible cables and desktop units under workstations needing to be hidden

  • A limited budget

We designed a multifunctional workspace where computer work can alternate between seated and standing positions.
We proposed classic desks combined with integrated relaxation corners — armchairs, high tables with bar stools or standing options — for flexibility throughout the day.

The furniture is custom-designed using wood and metal frames to conceal technical components (cables, hardware) and also integrate practical elements such as built-in lighting, TV mounts, or equipment supports — all without altering the historic structure (no drilling into walls or ceilings).

Materials were selected in a neutral palette, always leaning into a “natural feel,” aligned with the client’s activity.
We used wood, white, black, exposed concrete, and added natural accents such as preserved moss panels, plants, grass pots, and even a treated indoor tree.

The space is composed of 3 rooms:

ROOM 1 – Entrance & Café Corner

This serves as a welcoming area with a cozy, café-like atmosphere.

Given the layout — with the main entrance and doors to both restrooms opening into this room — the design was spatially restrictive.

We included a bar counter with a built-in coffee machine and mini-fridge, complete with dedicated lighting.
A wood-framed alcove with a bench and table provides a semi-private seating area, both visually and functionally isolated from foot traffic.

ROOM 2 – Main Workspace (Open & Multifunctional)

Since the rooms are not physically divided by doors, the central space was organized through design-driven visual and functional zoning.

This main room is divided into 3 subzones:

  1. Conference Area – marked visually by a rug and custom furniture.
    A metal frame structure houses all necessary elements:

  • TV screen for presentations/workshops

  • Whiteboard & pinboard for brainstorming, meetings, and goal setting

  1. Workstations & Relaxation Zone – work desks are alternated with a long bench running along the windows, offering a view of the Catholic Dome in Union Square (PiaÈ›a Unirii).
    This bench also serves as storage space.

  2. Private Call Booth – a small soundproof glass pod designed for private calls, video meetings, or focused work.
    It fits two armchairs and a small table.

The back wall of the glass cube features a stylized leaf motif — a creative reinterpretation of the left brain / right brain concept.
Inside, the furniture reflects this split: one armchair is colorful and expressive, the other minimal and calm.

ROOM 3 – Office Core

This is the most formal of the three, focused on dedicated work.
Classic workstations alternate with comfortable armchairs, and a library wall accommodates books, files, and archive storage.

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